For this project I worked in conjunction with Stantec's corporate team of designers to develop Stantec’s visual brand identity. We developed brand identity guidelines which showed the components of Stantec's visual identity and how they come together to create the distinctive look and feel of Stantec. This was distributed to over 13,000 employees to use as the basis for all design projects. The document also outlines the color palette, logo guidelines, imagery do's and dont's and iconography. Other elements designed included promotional products, mug, stickers, letterhead and notecards, etc.